We worked closely with GENEActiv to completely redesign the website structure, content and design, in readiness for GENEActiv’s push into new markets.
The key was to establish key user groups/visit purpose, and provide relevant information in an easily to navigate manner. Structure, design and build decisions were also heavily based around ensuring optimal search engine visibility.
The new website is fully mobile responsive and easier to navigate than the old website – despite containing a lot more content!
“We have been receiving such fantastic comments about the website, how good it looks, easy to use, all the information is clear etc. In conjunction with Matt’s SEO work we have noticed a huge increase in enquiries too which is fantastic! So much so we haven’t had enough product to supply everyone! All positive though and working on some new projects, so no doubt I may be in touch later in the year with a new project.”
GENEActiv is the original wrist-worn, raw data accelerometer for objective behavioural measurement. Since 2008, Activinsights (the company behind GENEActiv) have been working together with world-established leaders in research and academia to design the best raw data devices on the market.