The science of Google.
Search Engine Optimisation, or SEO, aims to increase the visibility of a website in search engine results (i.e. in Google!) for specific, targeted keywords. It’s no good having a brilliant website if no-one ever sees it!!
But notice the phrase ‘specific, targeted keywords’ – nor is it any good ranking at No. 1 in Google for a search term which either:
- doesn’t describe/fit your business – the user will just go else where as soon as they see your site
- no-one is searching for – you might be no. 1, but no-one will notice
At Hexagon Webworks I will:
- perform an initial analysis of your requirements and do preliminary keyword research to establish potential target areas and likely competition
- build your site using clean, standards compliant & optimised code – the quality of code behind a site has an important bearing on it’s ability to rank well within Google
- ensure that title and heading tags, along with site content, are consistent and set out in a clear page structure
- bring in a trusted SEO expert to work on an on-going basis for those projects for which SEO is particularly critical/where competition is high.
WordPress has amazing SEO capabilities built in, which along with the very nature of blogs (i.e. regularly updating content), means it’s often the obvious choice for anyone looking to seriously address SEO.
WordPress also makes integration with Social Media (networking sites, social bookmarking, twitter, etc) very simple.
There’s so much that can be done – let’s have a chat today and work out exactly what you need for your site.
