Have you ever had the pleasure of someone coming up to you at a networking event & spending ten minutes boring you to tears with the different services their company provides, telling you how many years experience they have, how many awards they’ve won….?
I’m guessing it didn’t enamour them to you. And yet that’s what so many of us do with our websites!!!
Of course we need to tell people what we do. But go back to face-to-face networking. If you’re good at it, you listen first, then you impart small chunks of RELEVANT information….hopefully with the result that the person you’re talking to will then want to know more.
Apply that to your website:
