Keyword data drops out of Analytics

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There’s been rather a stir going on in the SEO world over the past few weeks.  Google has made quite a drastic change that impacts significantly on how SEO experts do their job and prove their value to the client.

Traditionally, when you looked at the Traffic Sources report in Google Analytics, you could see a breakdown of traffic by search keyword.  I.e. – you could work out what keywords people were using in Google to find your website.  This gave a rather useful insight and, if the data was actually used correctly, would foster a continuous cycle of improvement, site changes, etc. Continue reading >>

Start connecting with your readers!

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Lots of Hexagon clients have a blog page which they update regularly with industry news, photos of recent projects or perhaps topical advice and comment. Whatever the reason for the blog post, it is important to remember that the writing style of the blog should usually be different to the style of the website in general.

Why? Well a blog is more akin to a conversation whereas the rest of the website is not. Blog posts give you the opportunity to talk to your readers in quite an informal way. Writing in a conversational manner will help to get across your personality, expertise and knowledge.

Here are a few tips to help you make the most of your blog posts: Continue reading >>

What makes a website look dated?

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We’ve all looked at websites that seem a bit old-fashioned and out of date… because things change so quickly online, it doesn’t take long before what was once cutting edge becomes rather tired and dated. For most businesses, making sure your website looks modern and up-to-date will be important – creating a positive impression for visitors.

There are some websites around that are meant to look retro but no one visiting a ten-year-old website will be fooled into thinking that is part of the style!

The inspiration for this post came from an article on designfestival.com: (http://designfestival.com/what-makes-a-website-look-dated/). As well as recapping on some of the less technical points in the Design Festival blog post,  I have come up with some ‘dated website characteristics’ of my own. Continue reading >>

So should you bother doing an email newsletter?

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Done right, an email newsletter can be a very useful & effective way of: staying in touch with clients drawing traffic to your blog/website disseminating information & therefore helping to position you/your company as the ‘go-to’ expert in your field keeping people abreast of latest news and offers (to be handled with care) over time, turning ‘I’m interested’ into ‘I’m ready to buy’ Done wrong, an email newsletter can end up in the ‘Junk’ folder without even being read.  Which is a bit of a waste of time (yours) and goodwill (theirs). So should you bother? Let me tell you a… Read more »

Useful Resource: Beginners guide to SEO from MOZ

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Moz.com (formerly SEOMoz) has long been one of the (if not the) most respected resources in the SEO world.

SEO is an important subject for many of my clients, and so I thought it worth highlighting the freely accessible ‘Beginners guide to SEO’ from Moz.  I remain convinced that SEO is as much about marketing and strategy as it is about ‘techy’.  Even if you intend to employ someone else to do SEO for you, it’s important you have a good grounding in how it works, if only to help ensure you don’t have wool pulled over your eyes. Continue reading >>

Things you should check before installing a WordPress plugin

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To quote WordPress.org, “Plugins are tools to extend the functionality of WordPress. The core of WordPress is designed to be lean, to maximize flexibility and minimize code bloat. Plugins offer custom functions and features so that each user can tailor their site to their specific needs.” In other words, plugins add specific bits of functionality to your website.  Some examples: A contact form plugin – easily add a contact form to your website An SEO plugin – add the ability to easily manage SEO meta data for your pages and posts The official WordPress plugin repository contains thousands of plugins… Read more »

Some of the tools I use

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It suddenly struck me the other day that it might be useful to share with you some of the tools I use on a daily basis.  I’m not talking so much about code editors and suchlike, but rather things that you, as a ‘non-techie’ who has a business and/or website to run, might find useful.

Here’s the list I’ve come up with so far – most of these are free to use, so have a dig around and work out what might be useful for you.  [Note: none of the links here are affiliate links & I take no responsibility for the service any of these companies provide!] Continue reading >>

Keeping your website fresh for Google – without a blog

Keeping your website regularly updated with fresh, good quality content is important for two key reasons: It’s an indication to your website visitors that you’re still in business & keeping on top of things Google likes it But it can sometimes be a struggle.  A blog is the obvious solution (& often the most effective one too).  But for some businesses, a blog is either not appropriate, or is too much of a big time commitment to maintain. In such cases, is it best to give up or are there alternatives? I’d suggest the latter; here are some ideas: Portfolio… Read more »