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Responsive video (updated)

April 26th, 2012

It’s been a while since I posted about how to make a locally-hosted video responsive, using Video JS.


Since then, Video JS itself has been updated (the current version at the time of writing is 3.2.0), and although I posted an update in the comments of my previous post, several people were still getting confused, so thought best to post again here.


Essentially, the containing div that Video JS uses changed, hence requiring a change to the CSS. Instructions as follows:


The (Updated) Responsive Video Solution


Please see example here: http://skybolt.xssl.net/~hexagon2/responsive-video/ – try resizing your screen in an older version of IE, and the video should still resize. In the example, I’m using WordPress & the WordPress VideoJS plugin, but I believe this should work with a non-WP site and the standard VideoJS script too.


The solution is entirely HTML/CSS based (i.e. no javascript in addition to that used by VideoJS), and is essentially a modified version of the technique described on A List Apart here: http://www.alistapart.com/articles/creating-intrinsic-ratios-for-video/.


HTML
The normal Video JS code is wrapped in a containing div as follows:

This containing div needs to be added around the result of the video js shortcode. There are two ways of doing this – either use the HTML editor within a post, so you’d end up with something like this:

or alternatively (what I did when I originally worked this out for a client project), create a custom field for the video to be uploaded to, then in the relevant php file (this might be in page.php for example), you would have something like this:

(where $mp4 and $webm are variables containing the path to the relevant video files, grabbed from the custom fields).



CSS
The CSS is what does the trick (add it to your standard styles.css file in your theme (wp-content/themes/your-theme-name/styles.css), or to a separately referenced stylesheet if you’d prefer).


It does rely on having a videos of fixed proportion (hence the 41% value), but I wonder whether this could also be combined with a modification of the Fit Vids script (which currently just works with hosted video from YouTube etc) to take this constraint away. For my purposes, fixed proportion was fine.



And there you have it – a responsive video – not only in browsers that support HTML5 but in those that don’t too.


I hope this continues to help people!

You’re missing the ‘About’ page trick

April 23rd, 2012

It’s often the most looked at page on a website, after your home page. People are nosey. Or, if I’m being polite, people want to know who you are, what you stand for, what you look like…


Think about it. A website can be very faceless. But people buy from people. So you need to convey who you are and what you’re like. Here are 6 things you should have on your website About page:


1. A heading that reads something other than ‘About Us’. Yes, I’ve done this loads of times… but not particularly inspirational is it?! And given that this page is going to be looked at more than many others on your website, trying crafting something a little more persuasive. ‘Who I am & why I can help you succeed online’ for example.


2. What you do for people. Keep this brief, but give people a quick, benefits-driven overview of why you’re here – the problem you solve.


3. Testimonials. People are like sheep – they follow each other. So if you have good, genuine testimonials, share them. Not loads – just one or two of the best (if you must, you can link through to more on a separate page). If they’re from well-respected, well-known individuals, even better!


4. A picture. Unless you think this is really going to put people off (& if you do, promise me you’ll get a second opinion before chucking this idea out), have a picture of yourself/your team on your about page. Think carefully about the style of picture –it should be consistent with the image you want to convey of your business. Holiday snap with kids running riot in the background? Probably not appropriate. But likewise, a stuffy portrait shot might not be right either.


5. Your personal story. Ok, we don’t want volumes here, but give me enough to get a feel for whether I could work with you. If you’ve got experience, credentials, awards… tell me about them!


6. A request. By this stage, people should have connected. You’ve told them what you do, who you are, why other people love what you do… your visitor is starting to build a good picture in their head of what you’re really ‘about’. So make the jump and ask them to do something. Don’t be afraid to do this!! Ask people to join your newsletter list, ask them to get in touch, ask them to share something on Twitter… whatever it is, just don’t forget to ask!


Now go do… (me included!)

Why you should be using WordPress

April 23rd, 2012

It’s a few years now since I started using WordPress.  For those who’ve never heard of it (and yes fellow web designers, there are people who have never heard of it – namely ordinary, non-techie people who have a business to run!!), WordPress is a Content Management System – a tool which allows non-techie people to change and update their website on an on-going basis.


So what’s the point of this post?  I wanted to share with you some pretty startling facts about WordPress, as shared by Joost de Valk in his very clever WordPress Stats Infographic.  You can see his post, with a link to the full infographic here: http://yoast.com/wordpress-stats/ or I’ve included a snapshot of the infographic below (credits, of course, to Yoast.com).


A few things that stuck out for me:

  • ‘As of March 2012, WordPress is on 72.5M different websites around the globe making WordPress the most widely used and popular CMS in existence’
  • ‘Just a handful of examples of the sites using WordPress include Honda, the NFL, the New York Times, Ford, CNN, Harvard Law School, NASA, BBC Top Gear, Tech Crunch, National Geographic, Adobe Blogs and numerous others’  If it’s good enough for them…
  • ‘48% of the top 100 blogs, as ranked by Technorati, currently use WordPress as their CMS’
  • ‘WordPress boasts the biggest market share when it comes to content management systems: WordPress: 53.8%; Joomla!: 9.2%; Drupal: 6.7%; Others: 30.3%’



It’s very easy to trump all these figures and feel very smug about using WordPress.  But what’s important for me (& for anyone considering a web design):

  • There is a reason why so many people are using this system.  It’s easy to use, extensible, flexible, and gets updated regularly.  All these are important.
  • Because so many web developers are using the system, you are much more free to move from one supplier to another.  You’re not ‘locked in’ to a single web development company because they built a custom system which no-one else will maintain.






See the full Yoast infographic here: http://yoast.com/wordpress-stats/

Cookie Law Compliance: Update

April 13th, 2012

The deadline for businesses to implement the new EU cookies law (26th May) is fast approaching, so time for a quick update on this issue (you can read my previous post on the matter here: http://www.hexagonwebworks.com/2012/eu-cookie-legislation-compliance/).


Statements from both the Information Commissioner’s Office (ICO – the UK’s data protection watchdog) and also from Ed Vaizey (Culture Minister) indicate that although the new requirements are law, and should be taken seriously, a common-sense approach will be taken when it comes to enforcement.  So far so good.

ICC Guidance

The International Chamber of Commerce (ICC) UK has just (April 2012) issued new guidance (PDF doc) on cookies, which has apparently been welcomed by the ICO.  The guide categorises cookies into four groups, and includes wording that website owners can use when asking for cookies consent.


The categories are as follows:

  • Category 1: Strictly necessary cookies (enable services the user has specifically asked for)
  • Category 2: Performance cookies (collect anonymous information on the pages visited – e.g. Google Analytics)
  • Category 3: Functionality cookies (remember choices the user makes to improve experience – e.g. remembering user’s name when they leave a comment – so they don’t have to enter it again next time they visit)
  • Category 4: Targetting cookies or advertising cookies (collect information about user’s browsing habits in order to target advertising)

Analytics Cookies

With reference to Analytics cookies in particular (e.g. Cookies used by Google Analytics to track visitors to your website), the the ICO has stated that:


“We do not consider analytical cookies fall within the ‘strictly necessary’ exception criteria. This means in theory websites need to tell people about analytical cookies and gain their consent.”

“In practice we would expect you to provide clear information to users about analytical cookies and take what steps you can to seek their agreement.  This is likely to involve making the argument to show users why these cookies are useful. Although the Information Commissioner cannot completely exclude the possibility of formal action in any area, it is highly unlikely that priority for any formal action would be given to focusing on uses of cookies where there is a low level of intrusiveness and risk of harm to individuals.”

What you need to do

Having read through a number of further articles on the subject, and also the speech given by Ed Vaizey recently, my feelings are now as follows:


One

You DO need to take this seriously, and establish what cookies your website uses.


Two

It is important that you make this information available to users on your website – and make it accessible and clearly labelled (‘Cookies Info’ for example)


Three

You should then assess the most appropriate way to gain user consent to cookies.  The approach you take will depend on the type of cookie.  The ICC guidance document seems to suggest the following:

  • For cookies in Category 1 – no consent is required
  • For cookies in Category 2 – obtain consent by functional use, i.e. on your Cookies page, state something akin to the following: ‘By using our website, you agree that we can place these types of cookies on your device’.
  • For cookies in Category 3 – obtain consent as for Category 2, or by obtaining ‘function’ or ‘setting’ led consent, i.e. at the point where the user uses the function which sets the cookie (e.g. WordPress comment form), state something like ‘When you choose to use this form, you agree that we can store cookies on your device’ (you may wish to be more explicit about what the cookies are stored for – or link through to your Cookies page with this info).
  • For cookies in Category 4 – obtain consent in a more obtrusive manner, perhaps via a pop-up or distinct notice with opt-in checkbox.



If you are struggling with this and would like further advice or the above implemented on your website, let me know!

 

Sources/Further Reading:

Client Survey Results

March 28th, 2012

I ran a client survey last month, and had a fantastic 70% response rate.  I have shared the findings below.


This has been a brilliant activity for Hexagon in three ways:

  • I’ve got a better understanding of what people think of Hexagon, how they perceive their website, the on-going pressures they face with maintaining it, and more.  It’s still nowhere near a perfect understanding, but it’s a good start.
  • It’s been a great prompt for discussion with clients about how we can further work together to improve web ROI.
  • I’ve had some lovely feedback from people.  And it’s always nice to feel you are hitting the right buttons for people (see last section of this post)!

Want to know more about writing and conducting an online survey?  Leave a comment below, or contact me.


So here goes….

1.  Websites work

85% of people who responded say that their website has helped them generate business.  As that’s my main motivator when creating websites for businesses, I think this is fantastic (ok, so I’d love that figure to be 100%, but it’s not bad going so far!)


If your website is not working for you, it’s not good enough – contact me!


73% of people who responded believe that their website has paid for itself.  Again, that’s fantastic, as forking out for a new website is not an insignificant investment.


From a Hexagon point of view, this is also very interesting, as I believe there is so much more that can be done in this field.  That figure of 73% is without any formal on-going input from me as regards SEO, content creation, marketing, etc.  Imagine what could be achieved with some on-going hand-holding!!  See also the next point…

2.  Time, time, time.  Oh, and did I mention time?!

This was the response of one of my clients to the question ‘Do you feel you use your website to its full potential?  If no, what is the biggest blocker in your way?’


Only 27% of respondents feel they use their website to its full potential.  It doesn’t surprise me.  To be honest, in reality, the figure is probably even lower – because the web has such huge potential!


The biggest blocker, by far, was time.  Again, this was as expected – simply judging from the comments I hear from my clients on a day-to-day basis.


From a Hexagon point of view, my job now is to work out how I can help people with this problem.  For some people, this will be offering strategic, on-going web management, minimising the time constraint as much as possible and working with them to get things done.


For others, where the cost of an on-going solution is too prohibitive, it will be about generating tools & advice to help people:


a)  Decide whether it’s worth investing time in their website

b)  Know what they should be doing in the time they do invest

c)  Plan ahead, scheduling regular time for ‘webwork’ & measuring results


Watch this space for more on this in the coming year.

3.  It’s a personal business

I asked people to list their 3 main motivators for choosing Hexagon.  By far the most important were Personality (69%), Design Style (69%) & Recommendation (63%).


Looking at these figures, it struck me once more how personal this is.  So don’t always believe it when people say you need to be appear big and grand to succeed.  I have listed below what works for me – not just when working with business start-ups, but also for established, well-respected firms:

  • Being responsive & caring about each client
  • Being down to earth & friendly and willing to impart professional knowledge in an easy-to-digest manner
  • Saying what you will do and doing what you say.  On time.



I can’t emphasise this last point enough.  From what I hear & see, saying what you will do and doing what you say, on time, is a rare quality.  This is sad, and I wish it were different.  Nonetheless, it is also your opportunity to differentiate yourself from the masses.

4.  I have some very nice clients

I asked people to describe the service they receive, and whether they are happy with their website.  Here are ALL the comments I received to this question:

  • Very happy with my website. Brilliant service. Always friendly, patient and efficient.
  • Really excellent. For us, with our limited understanding of the technology, Sarah’s expertise – and her patience with us – is vitally important to our business…..
  • Fab, Great, an Excellent experience, More than happy
  • Professional, reliable and accessible, with attention to personal service. Sarah delivered exactly what she said she would, on time and to budget. Very happy with the website.
  • Very happy with my website. I was wondering whether it would be possible to receive quarterly google ratings etc. so that I know how my site is doing? If not, would you be willing to explain how to get this info myself? My last “web person” Martin used to update me regularly therefore I never bothered to find out how to go about it
  • Very happy with the website and very positive feedback from customers regarding it.
  • The service is very personal and response time to enquiries very prompt as well as professional. I have received many compliments about my website and yes I am very happy
  • Excellent, very happy with all aspects – including second opinion on writing style!
  • Very happy with website and the service
  • Professional, efficient, ‘user friendly’ for a non techie, innovative
  • Excellent. reliable, highly professional, friendly and technically very sound.
  • Superb! Efficient, pleasant, professional, responsive, understands our needs. Works as a business partner, i.e. not a mere contractor but committed to our success.
  • Very good accessable and reliable
  • Very good and yes very happy
  • Excellent service – rapid response
  • Excellent! Definately happy with our web sites. So pleased we heard about your services
  • Excellent, we receive a lot of positive comments from customers!
  • very happy with the service we have received. We are happy with our website.
  • Service – professional, delivered excellent initial ideas and accommodated changes; time keeping excellent. Competitive rates. Very happy with final product.
  • Excellent
  • Excellent
  • Yes. Very happy. One or two grammar errors which we missed were put right quickly.
  • great design & support
  • Excellent service and very pleased with the website
  • excellent
  • Truly delighted with website. Excellent service. You were very good at pinpointing and articulating what we are about and what we are good at, our USPs. Then you designed a clean & clear website around it. You did everything when you said you were going to, and made sure I did our bit on time too.



Thank you everyone!

Use your emails to drive traffic

March 28th, 2012

How many e-mails do you send each day?  If you’re anything like me, quite a few.


Putting a link in your email signature to your website is nothing new.  Or even a link to your newsletter sign-up form.  But how many people click on those things?  My guess is some, but not a huge amount.


Here’s what people are not telling you… and how it should be done:

  • Make the link specific.  Rather than just having a link to your website, link through to your latest blog post (which, assuming you’ve read my recent post on the biggest blogging mistake, will be relevant & useful to your clients and target audience).  Or link through to a useful tool or resource.
  • Don’t just put the link in – add a compelling sentence which states why people should take the time to click on the link.
  • Make the link stand out – have it in a different colour, add a small thumbnail image, or do something to make it visible.
  • Things become invisible after we’ve seen them several times over.  So change the link regularly.



Now don’t just read, go do! (me included!!)

Mobile Websites Beat Apps

March 20th, 2012

There is an on-going battle being fought between mobile websites and apps.  Ok, so maybe the word battle is a little strong, but you get the idea.

On the whole, I have always tended to favour mobile websites, as having several advantages:

  • you don’t have to persuade the user to download – once they’re at your website, they’re there
  • the need to create multiple apps for multiple, fast changing platforms is eliminated – a well built responsive mobile website should work cross-platform



So I was interested to read this report by Nielsen, giving the results of research involving 5000 US smartphone users.  The biggest message from the study of users use of retail apps and websites was this:


“Smartphone owners of both genders prefer retailers’ mobile websites over mobile apps, with men slightly more likely to try retailers’ mobile apps than women.”


To me, this makes complete sense – if you want to get the job done quickly (and who doesn’t?), why would you faff around downloading an app?  Unless of course, the mobile website experience is pretty rubbish.


Perhaps a little oversimplified, but the general picture is clear…


You can read the full report here: http://blog.nielsen.com/nielsenwire/?p=31164.

The biggest blogging mistake…

March 5th, 2012

 

… and what to do about it.


So many people make this mistake when blogging, and it’s ranks worse even than not ever updating your blog.


Writing about things that no-one cares about.  You spend a whole load of time, effort and brain power, crafting a beautiful blog post.  It takes you ages.  And then no-one looks at it.  N0-one cares about it.  Stupid people… how dare no-one care about what you’ve spent hours writing?


Ok, let me help the penny drop here… it’s not that they are stupid people.  They’ve got a business to run, a job to do.  Find me a person who chooses to read articles about something they have no interest in/get no benefit from, and I’ll retract this blog post.  But until then, remember this – if you write your blog entirely from your own viewpoint, it will fail.  If you write it with the hat of your website visitors on your head & their shoes on your feet, you’re much more likely to succeed.


So what you can you DO about this?



One
Know who is looking at your website.  Think about who they are, what they are looking for, and what problems they face.  Don’t make assumptions here, ask them – run a customer survey, run a website survey (ask me if you need help with this).

Two
Now your job is to find the resource gap in your market that you can fill.  What sort of content will help them do their job better?  Achieve what they are trying to achieve?  What knowledge do you have that you can impart in a practical, easy-to-follow way, that will assist your readers?

Three
Thirdly, plan out an initial series of posts which directly address the resource gap you have identified above.   The acid test – put yourself in the shoes of your busiest client.  Is what you’ve written or are planning to write, going to be of use to them?  Is it compelling enough to cause them to take the time to read & act on what you have written?


Tips

  • If you’re stuck knowing how to find your resource gap, start asking people.  Two heads are often better than one on this.  Ask clients, potential clients, colleagues, friends – anyone!
  • Finding a resource gap is crucial – it doesn’t have to be something that no-one else has ever written about, but just something that your visitors or clients are missing right now.  Once you have this, it will be so much easier to generate ideas as to what to write about.
  • If you find yourself only ever writing updates on your own business, you’re probably not filling a resource gap.  That may be fine – if you simply want to use your blog to update clients with latest company news & that’s it.  But check that’s what you are aiming for, and set your expectations accordingly.
  • When it comes to planning out your posts, use my handy blogging template to stick all your ideas down: Handy MS Excel Blogging Ideas Template


 

Using personality on your website

February 22nd, 2012

I am currently conducting a survey of my clients (exciting!).  I will be posting more about that in due course, but looking at the survey responses I’ve received back so far, something stands out pretty clearly.  I asked people why they’d originally chosen Hexagon, asking them to select their three main motivators from:

  • Track record
  • Cost
  • Personality
  • Reliability
  • Recommendations
  • Design Style



For over 70% of respondants, personality was one of the main motivators for selecting Hexagon.  This is a reflection of an old old fact – people buy from people.  Particularly if you are going to be working with someone for a while (like when creating a new website) – it’s SO much easier & more productive if you get on.


So what are people doing (& hands up, I’ve been guilty of this in my time) creating websites that have a faceless, corporate, no-feeling, feel to them?  Why do people attempt to stifle the personality of their organisation online?  Online, your website IS you.  If your website is boring and out of date, your visitors are thinking you are too.  If it’s bright, bubbly and helpful… well guess what, people might expect that you are too!


I’ve recently being reading ‘Designing for Emotion’ (published by A Book Apart), which covers this exact topic.  The author, Aarron Walter, uses the example of Mailchimp pretty extensively.  Anyone who uses Mailchimp will know instantly what I mean – they have turned what is frankly a pretty ‘grrr’ type task into a simple & friendly experience with random quirkiness thrown in.


Don’t think this means you suddenly have to turn your highly professional accountancy practice into a ‘Yeah, we’re cool…we have monkeys’ sort of outfit.  Copying someone else usely flops.  Rather, let the values and personality of your professional organisation shine.


So what does this mean for your website?  What can you DO?

    1. First of all, know who you are!  Make a list… and better still, ask your clients – what do they appreciate about your personality or the ‘personality’ of your organisation?  Easy to approach? friendly? relentless in search of an answer? reliable? perfectionists? hard-hitting? laid back? driven? courteous?… the list goes on!


    1. Secondly, make it manifest on your website.  There are a number of ways to this; here are a few:
      • Look at your website copy.  Does it reflect the words on your list above?  Does it reflect how you would speak to a new or existing client?  If not, change it!
      • Blogging – for me, this is the single biggest tool for allowing my personality & opinions to shine.  One of my clients once said to me that they liked my blog for this reason – it allowed them to get a feel for what I was like – before meeing me.  Use your blog, and be you in it!
      • Social Media – if you use Social Media, what personality are you putting across?  If you are a professional service agency, but have delegated the job of ‘tweeting’ to the graduate intern, check that your tweets reflect the business personality, not the views of graduate intern!  Even if you are tweeting yourself – a prospective client may well check out your twitter profile before contacting you – are you happy with the impression you give?  If not, change it!  Too many times, I see Twitter/Facebook pages (belonging to business professionals) which are totally self-centered & boring.  Aside from the fact that they therefore won’t work, they also don’t give too much of a good impression either.  Get it sorted!
      • What do the colours on your website say?  This is not the be-all and end-all, but colours do have an impact.  Blue tends to be seen as ‘corporate’ for example.
      • What images do you have on your website?  They say a picture is worth a thousand words – so if you’ve got terrible, faceless, boring images, have a think about what you can replace them with (unless, of course, you are a terrible, faceless, boring business :) they do exist you know!)
      • If you pride yourself on being friendly & accessible, are your contact details clearly reached?  Do you respond in a timely manner?


  1. Thirdly, make sure you carry it through.  So if someone gets in touch, if you’re friendly, your response will be friendly.  If you’re approachable, you won’t repond with a whole load of jargon & acroynms.  The key to this is simple but crucial – be honest.  You should be changing your website to reflect your character & behaviour, not the other way around.



That’s it for now.  I’m sure there are many other ways to let your personality shine through your website – if you’ve got suggestions, I’d love to hear them – leave a comment below.

EU cookie legislation compliance

February 9th, 2012

[Warning: this is a long post! I've tried to make it as comprehensive as possible.]

 

You may or may not have heard of Cookies.  In this context, they’re not yummy biscuits, but small pieces of information that many websites store on your computer, allowing the website to ‘remember’ something.  For example, when you comment on a blog, that blog might set a cookie with your name and email address, so the next time you comment there, you won’t have to re-type the same details.

 

Cookies are often used by advertisers too, often in ways that some will find slightly disconcerting.  Imagine you’d done a Google search for ‘cheap flights’.  Perhaps later that day you’re looking at another, completely unrelated website.  Have you ever noticed ads for ‘cheap flights’ (or whatever your search term was) displayed on this unrelated website?  Google has set a cookie on your computer relating to the search, and then is using it through its advertising network, to show adverts that are ‘more relevant’ to you (& thus more profitable for Google & it’s advertisers!!)

 

Traditionally, it has been up to the you to ‘opt-out’ if you do not wish for cookies to be stored on your computer.  This can be done via a setting in your browser.  Last year however, the EU passed a law obliging EU-owned websites to require users to ‘opt-in’ to cookie use.  A 12-month ‘lead in’ period, allowing companies to comply, ends in May 2012.  The problem is, confusion seems to be rife as to exactly what is and isn’t covered by this law, and how compliance could or should be achieved. (No surprise there then?!)

 

Some browsers already have a ‘Do not track’ setting, which you can use to flag up the fact that you do not want your actions to be tracked/cookies to be stored.  However, for now at least, this is not implemented across all browsers, and it relies on websites listening to & complying with your stated preference.  The Information Commissioner’s Office (ICO) has indicated in its guidance on the matter that relying on browser support is not currently a satisfactory approach.

 

The ICO itself, along with a number of other organisations, has implemented a very visible method of gaining visitors’ content to cookie use.  Assuming they don’t change it, you can see it for yourself here: http://www.ico.gov.uk/.  According to this blog post (admittedly rather hyped), this method resulted in a 90% drop in the number of users that the ICO could track via Google Analytics – in other words, the vast majority of people did not click to ‘accept’ cookies.  Admittedly, this figure might decrease as users become more used to seeing this kind of message, but still – it’s a pretty harsh statistic.  In addition, it’s a pretty intrusive approach.  It’s not as annoying as the pop up messages that some websites have employed, but it’s there nonetheless.  My gut feeling is that most users will think ‘What? – don’t understand that one/don’t know enough about it to make a decision’ and ignore it.

 

In a recent blog post on the matter, Neelie Kroes, Vice President of the European Commission, has stated the need for a common standard as to how website owners, companies and organisations should comply with the new law.  Which provides some indication of the fact that although the law was passed back in May 2011, the route to compliance remains unclear & befuddled.

 

So what is one to do?

 

So as a concerned website owner or developer, what is one to do? (disclaimer: I am not a lawyer, these are simply my personal thoughts on the matter as it stands currently)

 

Unfortunately, it can’t simply be ignored.  Despite what I’ve said above, it’s law, online privacy is important and it will become more so.

 

So firstly, know what cookies your website is leaving on a user’s computer.  If you use Firefox, this is easy – click on the favicon to the left of the address bar.  Click on ‘More Information…’, then on ‘View Cookies’ in the dialog box that pops up.  Perhaps put them all in a table so you can keep track more easily.

 

Secondly, work out where these are coming from and/or what they are being used for.  Add this to your table.  For example, any site that runs Google Analytics will leave a set of cookies _umta, _umtb, etc (Google it to find out more).  For more information on the sorts of things you should be looking for, see Page 13 of the ICO guideline doc.

 

Thirdly, assess how intrusive your use of cookies is; add a column to your table for ‘intrusiveness’ – from high to low.  To quote from the ICO guidelines:

 

“Some of the things you do will have no privacy impact at all and may even help users keep their information safe. Other technologies will simply allow you to improve your website based on information such as which links are used most frequently or which pages get fewest unique views [i.e., to my mind, Google Analytics]. However, some uses of cookies can involve creating detailed profiles of an individual’s browsing activity.”

 

Fourthly, assess what action you will be taking for each of the cookies which your website uses.  My own judgement on this is as follows:

 

  • For intrusive cookies that build up a detailed profile of an individual’s browsing activity (e.g. so you can better target advertising), ideally some sort of prominent notice should be added asking for the user’s agreement to these cookies.  Although in reality, given that a ‘Do not track’ standard is still not agreed, it may also be acceptable to state that you are waiting until this has been agreed before implementing a solution.
  • For less intrusive cookies, such as Google Analytics, ensure you have a clearly marked section ‘Cookies Info’ within your footer or similar, linking through to a page explaining the use of cookies on your website.  The ICO guidelines give some example text:

 

“Our website uses four cookies.  A cookie is a small file of letters and numbers that we put on your computer if you agree.  These cookies allow us to distinguish you from other users of the website, which helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

 

The cookies we use are ‘analytical’ cookies.  They allow us to recognise and count the number of visitors and to see how visitors move around the site when they’re using it.  This helps us to improve the way our website works, for example by making sure users are finding what they need easily.  Read more about the individual analytical cookies we use and how to recognise them [link]”

 

      In addition, it may again be worth noting that you are keeping an eye on the progress of a ‘Do not track’ standard, and if appropriate may implement further measures to gain user agreement when this has been formalised/matured.

 

  • For cookies that are used for specific pieces of functionality on your website, for example for user login or to remember name/email address for blog comments, you could add a note to the relevant login/comment page etc that states that the process uses cookies, and that by continuing with the process, the user implies acceptance of those cookies being placed on their computer.

 

In summary

 

For my part, I believe there is a lot of worth in what this law is setting out to achieve.   As with many things, it’s the practicality of it that may yet prove its downfall.  In the meanwhile, I at least am willing to take sensible, proportioned measures to ensure transparency to my users – making the relevant information clearly available (it’s on my to-do list now!)  What I’m not willing to do at the moment is to implement a silly pop-up which will adversely affect user browsing experience, and baffle the vast majority of my visitors.

 

I’ll be keeping a close eye on the progress of Neelie Kroes so-called ‘Do not track’ standard, and also the Privacy Policy/Cookie Info on sites such as http://www.number10.gov.uk/privacy-policy/ and http://www.parliament.uk/site-information/privacy/.  At the time of writing, there is no Cookie ‘Opt-in’ mechanism in sight.

 

Watch this space for updates, and if you’d like a hand with implementing any of the above for your own website, please get in touch.